DIGITRANS Digital Transformation in the Danube Region

The increasing digitisation of business processes by e.g. the Internet of Things or Industry 4.0 requires developing new business models for companies to remain competitive on global markets. There is no digital transformation without appropriate business transformation. Mainly SMEs from less developed Danube regions but also from strong regions such as Baden-Württemberg (DE) are suffering from the digital revolution as they still do not have enough competencies to cope with digital transformation’s challenges. Therefore DIGITRANS aims at developing a SME appropriate innovation method enabling SME to create competitive digital business models within a specifically setup incubator space.

DIGITRANS focuses on Creative Industries, Health and Advanced manufacturing - three sectors relevant to all Smart Specialization Strategies from the partner regions to pilot the innovation method and tools to be developed transnationally by the consortium. By developing a transnationally validated blended learning training programme in connection with a specific online learning environment, SMEs will be empowered and equipped with the relevant skills to handle their digital transformation process successfully and create competitive business models. To reach this aim the following outputs will be generated:

  • New digital business method
  • Validated innovation space with appropriate tools
  • Targeted e-learning environment allowing SMEs and business support organisation to learn independently
  • Documented business model cases demonstrating DIGITRANS method’s effectiveness
  • Blended learning training concept to deliver the DIGITRANS method in partner regions and beyond
  • Regional policy workshops and recommendations to support regional policy stakeholders to integrate DIGITRANS method into their digital strategy


Already completed projects like INNOTRAIN IT (Interreg Central), ITSM4SME focused on the reduction of costs using IT service management. DIGITRANS goes beyond and addresses the strategic business opportunities the digital transformation process is offering SMEs for developing new digital business models and to shape successfully the global competition.

Digital Transformation in the Danube Region
Start date
End date
Budget in Euro
Overall: 2106825,97
ERDF Contribution: 1790802,04
IPA Contribution: 0
ENI Contribution: 0
Call number
Call 1
Innovative and socially responsible Danube region
Specific objective
Increase competences for business and social innovation


Filename Date of upload
Sustainability transfer strategy and measures 21-09-2018 12:22:35
Validated Methods, Tools and Materials 18-01-2018 16:44:45
Validated DIGITRANS method framework 18-01-2018 16:43:28
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Project Partners

Name Type Email Country
MFG Innovation Agency Media and Creative Industries Baden-Württemberg Lead partner newrly@mfg.de Germany
Romanian Research Group in Corporate Finance, Association ERDF partner Daniel.stefan@ea.upm.ro Romania
Alumni Association of the Petru Maior University from Tirgu Mures ERDF partner liviu@liviuciucan.ro Romania
University of Ljubljana ERDF partner matjaz.juric@fri.uni-lj.si Slovenia
IRP Institute of entrepreneurship research ERDF partner jure.verhovnik@irp.si Slovenia
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Project News

    - 25-09-2018

    An international scientific conference devoted to information and intelligent systems titled CECIIS 2018 was held on 19th September 2018 at the Faculty of Organization and Informatics in Varaždin (FOI), Croatia. Digital...

    - 24-08-2018

      About three months ago, the first DIGITRANS workshop on developing digital business model ideas took place in Stuttgart,...

  • DIGITRANS - First Workshop in Stuttgart (DE)
    - 08-06-2018
    First Workshop in Stuttgart (DE)

    “Stimulating method”, ”interdisciplinary”, “interesting case”, “stimulating ideas” these are only some reactions of the satisfied participants of the first official Baden-Württemberg (DE) DIGITRANS Method Workshop which took place on 6 June 2018...

  • DIGITRANS - 3rd partners meeting in Varaždin, presentation of a DIGITRANS method for SME's and establishment of a working group “Digital Danube”
    - 30-04-2018
    3rd partners meeting in Varaždin, presentation of a DIGITRANS method for SME's and establishment of a working group “Digital Danube”

    The 3rd official project meeting took place in Varaždin, Croatia, between 16th and 18th of April 2018. Three days of active work and collaboration were a perfect opportunity to review project achievements in previous periods, plan the next steps...

  • DIGITRANS - Together with us you can develop a digital business model for your company/product
    - 13-04-2018
    Together with us you can develop a digital business model for your company/product

    Colleagues of Venture Factory have been collaborating with external experts and project partners of the European project DIGITRANS for a year, developing an innovative method for comprehensive and effective development of digital business models....

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Programme co-funded by European Union funds (ERDF, IPA, ENI)