DIGITRANS - Digital Transformation in the Danube Region

The increasing digitisation of business processes by e.g. the Internet of Things or Industry 4.0 requires developing new business models for companies to remain competitive on global markets. There is no digital transformation without appropriate business transformation. Mainly SMEs from less developed Danube regions but also from strong regions such as Baden-Württemberg (DE) are suffering from the digital revolution as they still do not have enough competencies to cope with digital transformation’s challenges. Therefore DIGITRANS aims at developing a SME appropriate innovation method enabling SME to create competitive digital business models within a specifically setup incubator space.

DIGITRANS focuses on Creative Industries, Health and Advanced manufacturing - three sectors relevant to all Smart Specialization Strategies from the partner regions to pilot the innovation method and tools to be developed transnationally by the consortium. By developing a transnationally validated blended learning training programme in connection with a specific online learning environment, SMEs will be empowered and equipped with the relevant skills to handle their digital transformation process successfully and create competitive business models. To reach this aim the following outputs will be generated:

  • New digital business method
  • Validated innovation space with appropriate tools
  • Targeted e-learning environment allowing SMEs and business support organisation to learn independently
  • Documented business model cases demonstrating DIGITRANS method’s effectiveness
  • Blended learning training concept to deliver the DIGITRANS method in partner regions and beyond
  • Regional policy workshops and recommendations to support regional policy stakeholders to integrate DIGITRANS method into their digital strategy

Already completed projects like INNOTRAIN IT (Interreg Central), ITSM4SME focused on the reduction of costs using IT service management. DIGITRANS goes beyond and addresses the strategic business opportunities the digital transformation process is offering SMEs for developing new digital business models and to shape successfully the global competition.

Digital Transformation in the Danube Region
Start date
End date
Budget in Euro
Overall: 2106825,97
ERDF Contribution: 1790802,04
IPA Contribution: 0
ENI Contribution: 0
Call number
Call 1
Innovative and socially responsible Danube region
Specific objective
Increase competences for business and social innovation


As soon as the project achieves an output, it will be published in this section. Check the project webpage for more information
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Project Partners

Name Type Email Country
MFG Innovation Agency Media and Creative Industries Baden-W├╝rttemberg Lead partner newrly@mfg.de Germany
Romanian Research Group in Corporate Finance, Association ERDF partner Daniel.stefan@ea.upm.ro Romania
Alumni Association of the Petru Maior University from Tirgu Mures ERDF partner liviu@liviuciucan.ro Romania
University of Ljubljana ERDF partner matjaz.juric@fri.uni-lj.si Slovenia
IRP Institute of entrepreneurship research ERDF partner jure.verhovnik@irp.si Slovenia
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Project News

    - 05-10-2017

    Organizations born in digital era are trying hard to achieve digital maturity, which is crucial for their competiveness and market relevance. Even though digital transformation is a key part of many organisations’ evolution process, it still...

    - 20-07-2017

    The new DIGITRANS method has passed the second test on 18 July 2017 at the incubation space at Reutlingen University at the Herman Hollerith Zentrum in Böblingen (DE). In the second method development workshop the partners out of three countries...

    - 13-06-2017

    Exponential advancement in technology allows small and medium businesses to thrive and raise their competitiveness level. Adoption of new technologies affects not only businesses and organizations, but also consumers who engage with products...

  • DIGITRANS - First Method Development Workshop
    - 08-05-2017

    DIGITRANS goes into the next round. The first method development workshop on 3 May 2017 at Herman Hollerith Zentrum in Böblingen connected theory and practice. Prof. Dieter Hertweck, responsible for the DIGITRANS method development, presented the...

  • DIGITRANS - The Correct Business Model in the Digital Age
    - 12-03-2017

    New EU-Project DIGITRANS – Digital Transformation in the Danube Region offers methodological support for SMEs of the creative industry. More than 50 participants at the kick-off on 8th March in Stuttgart. The MFG Innovation Agency has...

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Programme co-funded by European Union funds (ERDF, IPA, ENI)