DIGITRANS Digital Transformation in the Danube Region

The increasing digitisation of business processes by e.g. the Internet of Things or Industry 4.0 requires developing new business models for companies to remain competitive on global markets. There is no digital transformation without appropriate business transformation. Mainly SMEs from less developed Danube regions but also from strong regions such as Baden-Württemberg (DE) are suffering from the digital revolution as they still do not have enough competencies to cope with digital transformation’s challenges. Therefore DIGITRANS aims at developing a SME appropriate innovation method enabling SME to create competitive digital business models within a specifically setup incubator space.

DIGITRANS focuses on Creative Industries, Health and Advanced manufacturing - three sectors relevant to all Smart Specialization Strategies from the partner regions to pilot the innovation method and tools to be developed transnationally by the consortium. By developing a transnationally validated blended learning training programme in connection with a specific online learning environment, SMEs will be empowered and equipped with the relevant skills to handle their digital transformation process successfully and create competitive business models. To reach this aim the following outputs will be generated:

  • New digital business method
  • Validated innovation space with appropriate tools
  • Targeted e-learning environment allowing SMEs and business support organisation to learn independently
  • Documented business model cases demonstrating DIGITRANS method’s effectiveness
  • Blended learning training concept to deliver the DIGITRANS method in partner regions and beyond
  • Regional policy workshops and recommendations to support regional policy stakeholders to integrate DIGITRANS method into their digital strategy


Already completed projects like INNOTRAIN IT (Interreg Central), ITSM4SME focused on the reduction of costs using IT service management. DIGITRANS goes beyond and addresses the strategic business opportunities the digital transformation process is offering SMEs for developing new digital business models and to shape successfully the global competition.

Digital Transformation in the Danube Region
Start date
End date
Budget in Euro
Overall: 2106825,97
ERDF Contribution: 1790802,04
IPA Contribution: 0
ENI Contribution: 0
Call number
Call 1
Innovative and socially responsible Danube region
Specific objective
Increase competences for business and social innovation


Filename Date of upload
DIGITRANS Creative Method Tools and Materials 19-11-2018 09:13:22
DIGITRANS Method Framework 19-11-2018 09:07:18
Sustainability transfer strategy and measures 21-09-2018 12:22:35
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Project Partners

Name Type Email Country
MFG Innovation Agency Media and Creative Industries Baden-Württemberg Lead partner newrly@mfg.de Germany
Romanian Research Group in Corporate Finance, Association ERDF partner Daniel.stefan@ea.upm.ro Romania
Alumni Association of the Petru Maior University from Tirgu Mures ERDF partner liviu@liviuciucan.ro Romania
University of Ljubljana ERDF partner matjaz.juric@fri.uni-lj.si Slovenia
IRP Institute of entrepreneurship research ERDF partner jure.verhovnik@irp.si Slovenia
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Project News

  • DIGITRANS - Innovation and Digital Transformation in Organizations
    - 18-12-2018

    Digitization is an excellent opportunity for organizations to be very effective in present and future markets. To this aim, the UMFST Student Entrepreneurial Society together with ALUMNI Association of UPM (AUPM) and the  Romanian Research Group...

  • DIGITRANS - DIGITRANS workshop in Karlsruhe
    - 04-12-2018
    DIGITRANS workshop in Karlsruhe

    Another DIGITRANS workshop took place in Baden-Württemberg, Germany: Under the leadership of MFG Baden-Württemberg and Herman Hollerith Zentrum, interdisciplinary teams of SME representatives experienced the DIGITRANS method to develop new...

  • DIGITRANS - To company’s digital transformation in 1, 2, 3!
    - 21-11-2018
    To company’s digital transformation in 1, 2, 3!

    Digitalization demands constant adjustments, airing out existing solutions and finding new ones. Entrepreneurs and everyone making strategic business decisions in companies need to pay that much more attention to updating processes. For this...

    - 14-11-2018

    Project DIGITRANS was successfully presented at Digital transformation conference at hotels Westin and Panorama in Zagreb. DIGITAL TRANSFORMATION CONFERENCE was held at Zagreb from 6th till 8th November 2018. On the first day of the...

    - 03-10-2018

    DIGITRANS project partners have recently met for the fourth time in Sofia, the capital of Bulgaria. With project official ending closing rapidly, there are still couple of challenges to address. The meeting took place on 25th and 26th...

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Programme co-funded by European Union funds (ERDF, IPA, ENI)