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Several transnational cycle trails have been developed in the Danube region as innovative tools of sustainable tourism and mobility, valorising a rich and diverse natural/cultural heritage. These trails, especially sections leading through overall peripheral border areas are usually facing complex demographic problems: outward migration, ageing society, higher shares of vulnerable groups, pockets of poverty. These problems, along with deficiencies in infrastructure, services result in generally less attractive trails that are not appearing as marketable offers at international cycling tourism markets. Effective, wide scale capitalization of local tangible and intangible heritage along the trails is usually weak since inclusive, community-based initiatives are scarce and unconnected. The IBC project aims at valorising natural and cultural assets in disadvantaged border areas by a transnational development of cycling trails focusing on inclusion of local vulnerable groups. IBC pilots and solutions for inclusive trail management and targeting the silver age groups, accompanied by transnational marketing and promotional activities will lead to an accessible network of socially inclusive cycling trails with European acceptance. Shifting focus from cycling planning to socially inclusive trail development/management will mobilise local communities’ cultural assets and social capital, increasing social cohesion at all levels. Creating innovative and tailor-made tourism products for silver age groups will allow to exploit a growing cycling tourism demand potential, while joint marketing and transferability strategies will contribute to make socially inclusive cycling products more competitive focusing on socially responsible customers from the most developed European markets. To achieve the goals, the IBC project will target already existing cycling trails in border areas. An experienced partnership will ensure to develop sustainable and replicable results.