Photo: Rainer Prohaska


The key to raising attention – challenges and perspectives of audience development along the Danube

11-13 October 2017, Pécs/Hungary

Kodály Conference Center – 7622 Pécs, Breuer Marcell sétány 4.


In the frame of the Interreg project “Danube Culture Platform” the 1st Transnational Project Conference will take place on 11-13 October 2017 at the magnificent Kodály Conference and Concert Centre in Pécs/Hungary – organized and hosted by the project partner Zsolnay Heritage Management Nonprofit Ltd, in close cooperation with the German project partner Ministry of Science, Research and the Arts Baden-Württemberg and the Federal Chancellery of Austria.


The central topic of the conference in Pécs will be audience development which is considered as a challenge for several cultural and touristic institutions and organizations in the Danube region, especially when it comes to the needs of existing and potential audiences of cultural heritage.


During this project conference experts and practitioners will discuss concepts, best practices and role models of audience relationships from all over Europe, but mainly from the Danube area, including education, programming and marketing aspects. From another perspective, the programme addresses strategic issues of the CultPlatForm_21 project such as effective transnational cooperation, innovative approaches to cultural heritage, the (re)invention of cultural routes or the application of new technologies in audience development work.

Photo: Kodály Conference Center


The city of Pécs is a unique, 2000 years old Central European town, a UNESCO World Heritage Site with its Early Christian Necropolis and the European Capital of Culture 2010. With its different spectacular layers of history from the Roman Empire to the heritage of communism, Pécs will not just be hosting the conference, but will serve as an interactive field of study and experimentation within the programme.


We kindly invite you to take part in this special event joining numerous cultural actors from all over Europe for an intensive and interactive experience and knowledge exchange. The participation is free of charge therefore we kindly ask you to register until 5 of October the latest on the following link:




Conference Participation Support – South-Eastern Europe


The Working Community of the Danube Regions (ARGE Donauländer) is pleased to offer financial support for 20 students and young professionals up to 30 years of age from the field of culture and the arts, cultural management and creative industries to attend the Danube Cultural Conference. Applications are welcomed from the following states (in alphabetical order): Bosnia and Herzegovina, Bulgaria, Croatia, Kosovo, Macedonia (F.Y.R. of), Montenegro, Romania and Serbia. We kindly encourage you to spread the word about this opportunity amongst interested students and young professionals in your area. Please click here to apply for the support.


Please find all details about the call and its conditions on the webpage of the conference:


For the programme, recommended accommodations and travel information please visit the following website:




Looking forward to meeting you in Pécs!


Photo: Kodály Conference Center


Managing Authority | Joint Secretariat
Széchenyi István tér 7-8 - 1051 Budapest, Hungary
E-mail: danube@interreg-danube.eu  | Web: www.interreg-danube.eu


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Programme co-funded by European Union funds (ERDF, IPA, ENI)