DANUrB (Danube Urban Brand) regional network building through tourism and education to strengthen the “Danube” cultural identity and solidarity
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Project idea information
Priority
Environment and culture responsible Danube region - Increase competences for business and social innovation - Foster sustainable use of natural and cultural heritage and resources - Support environmentally-friendly and safe transport systems and balanced accessibility of urban and rural areas - Improve institutional capacities to tackle major societal challenges
Project Idea Promoter
(name of the institution)Budapest University of Technology and Economics
Needs and challenges
(Needs, main problems or challenges to be addressed)The Danube was the major element connecting cultures, commerce and allowing travel in the history of Central Europe. The coherent reading of the similarities, connections and differences in the cultural heritage of the settlements by the Danube could resu
Objectives
(main and specific objectives to be achieved)- Strong “Danube cultural identity”
Creating a cooperation for the research of common ties in urban and cultural heritage, disseminating a common identity
- Transnational cultural and touristic network
“Danube PPP”: A culture based network of municipa
Main results and core outputs
A comprehensive transnational cultural and research project aiming a comprehensive tourism strategy will have the following results:
- Economic impacts: more visitors spending more bed-nights in the region, more activity in the hotel and catering industr
Main foreseen activities
- Branding DANUrB cities:
A common tourism strategy based on research together with municipalities and all actors is aimed, creating a unique and comprehensive cultural tourism destination
- Different cities, a common waterfront:
Understanding, marke
Innovative character of the project idea
- Urban tourism is often not analysed as part of a network: the common branding of cities connected by such a strong element as the Danube can result in added values in economic development, social cohesion and cultural life.
- The Danube is a connectiv
Estimated Total Budget
(in EUR)1.8 M euro
Estimated duration
(in months)36
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Partners involved at this stage
ERDF Partners
Slovak University of Technology in Bratislava
IPA Partners
Belgrad University, Faculty of Architecture
Associated Strategic Partners
- Municipality of Budapest, Department of Urban Development
- Association of Tourism Consultants, Budapest
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Partners requested
ERDF Partners
- Universities from Austria or Germany
- Enterprises involved in tourism development and cultural development
- NGOs related to tourism and culture
- Local municipalities
IPA Partners
- Enterprises involved in tourism development and cultural development
- Local municipalities
- NGOs related to tourism and culture
Associated Strategic Partners
- Local municipalities
- Cultural and touristic institutions
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Contact Person
Name
Bálint Kádár
Address
1111 Műegyetem Rakpart 3
Country
Hungary
Telephone number
E-mail address
Is the applicant the project's potential Lead Partner?
If not, is the potential Lead Partner already being chosen?
