REDISCOVER Rediscover, expose and exploit the concealed Jewish heritage of the Danube Region

Today's Jewish society in the Danube region is fragmented: the capitals and large regional centers have a significant residual community with preserved religious and cultural features. Mid-sized cities with limited built cultural heritage are usually linked to well-known heritage centres on the tourism market. For them, the main challenge is to find ways to explore the tangible/intangible elements of Jewish cultural heritage in order to create competitive cultural products with potential tourism prospects.

The re-discovery of the Jewish cultural heritage of project scenes means that besides intangible elements that are well-known to the wide audience (synagogues, cemeteries, memorials, public/ business/residential buildings) are to be organised into creative attractions, to include and integrate intangible elements usually not recognised by the mainstream community and visitors. Such elements like music & literature, religion & festivals, traditions & lifestyle, cuisine & local recipes, oral history, photo collections, legacy of famous local born Jewish personalities, arts, events etc. This project would like to help creating competitive advantages for cities with otherwise scarce JCH attractions.

The main objective of the project is to explore, revive and present the hidden intellectual heritage along with locally available Jewish cultural heritage of project partner cities. That can create a jointly presented, synergistic tourism tool/service that is accessible to the wide audiance as well.

The involvement of locations with different historic economic background also enables the creation of solutions applicable for various other contexts, supporting transferability. Key outputs, like Joint Visibility Strategy, or Community–sourced Jewish Cultural Heritage Valorisation Handbook help to replicate the initiative in further cities of the Danube Region.