DANUrB - DANube Urban Brand

DANUrB - a regional network building through tourism and education to strengthen the “Danube” cultural identity and solidarity. Cultural network aims to strengthen the Danube regional cultural identity and to create a common brand by fostering transnational cultural ties between the settlements along the Danube, and by exploring the unused or hidden cultural and social capital resources for a better economic and cultural return.

The main goal of the project is to create a comprehensive spatio-cultural network, a “Danube Сultural Promenade” connecting all communities along the river, unifying these into one tourism destination brand, offering thematic routes and developing possibilities that can increase the number of visitors and can prolong their stay in the region. Project partners – relevant universities, research and development centres, regional municipalities, cultural NGOs, tourism boards and professional market based agencies - will create a network and common platform to work along a sustainable cultural and tourism strategy, proving that a common Danube urban brand can bring social and economic benefits at once. Very important in this process is that international knowledge and practice will be implemented in local conditions. The closest cooperation with communities and regional stakeholders from each 7 Danube countries, creation of common strategy based on individual approach and site specific, can guaranty durability of the project results expressed in sustainable maintenance of Danube Cultural Promenade by local neighbours with economic independency on basis of boosted development of tourism and cultural industry.

DANube Urban Brand
Start date
End date
Budget in Euro
Overall: 2703844
ERDF Contribution: 2176798,14
IPA Contribution: 121469,25
ENI Contribution: 0
Call number
Call 1
Environment and culture responsible Danube region
Specific objective
Foster sustainable use of natural and cultural heritage and resources


Filename Date of upload
Report_On-site research camp_Krems 10-04-2017 16:04:37
Methods of Spatial research and Planning 10-04-2017 16:22:51
Folder_Methods of Spatial research and Planning 10-04-2017 16:24:16
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Project Partners

Name Type Email Country
Budapest University of Technology and Economics Lead partner kadarb@urb.bme.hu Hungary
Slovak University of Technology in Bratislava ERDF partner lubica.vitkova@stuba.sk Slovakia
Vienna University of Technology ERDF partner andreas.voigt@tuwien.ac.at Austria
OIKODROM - the Vienna Institute for Urban Sustainability ERDF partner michael.anranter@oikodrom.org Austria
Center for Heritage Interpretation ERDF partner mborisova@bitex.com Bulgaria
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Project News

  • DANUrB - On-site research trip, Esztergom - Štúrovo
    - 06-04-2017

    As part of Danube Transnational Programme´s Danube Urban Brand project, students from the Faculty of Architecture (ÉPK) of the Budapest University of Technology and Economics, made a trip to Esztergom and Štúrovo on February 11, 2017. Guided by...

  • DANUrB - Call for proposals: Participatory Art Interventions alongside the Danube
    - 29-03-2017

    OIKODROM – The Vienna Institute for Urban Sustainability within the DANUrB – Danube Urban Brand co-funded by INTERREG has launched a call for participatory art interventions. Under the framework of ‘DANUrB – Danube Urban Brand’ artists and artist...

    - 22-03-2017

    The first on-site research camp of the project DANUrB took place in the Austrian UNESCO World Heritage Cultural Landscape of Wachau at the University for Continuing Education – Danube University Krems from the 6th till the 10th of March 2017. The...

  • DANUrB - Workshop in Štúrovo, Slovakia - 2nd March, 2017
    - 16-03-2017

    DANUrB partners Faculty of Architecture Slovak University of Technology (STU) and Municipality of Štúrovo started its collaboration on cultural and spatial development studies in the Štúrovo area at an early stage of the project. A group of 50...

  • DANUrB - Workshop in Golubac, Serbia - 2nd March, 2017
    - 16-03-2017

    During the 2nd March, 2017, 22 students and 2 Project partner´s researchers (Prof. Dr. Aleksandra Đukić and Branislav Antonić) from the Faculty of Architecture in Belgrade, Serbia, had a one-day trip and workshop with local community in...

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Programme co-funded by European Union funds (ERDF, IPA, ENI)