DANUrB DANube Urban Brand

    Labelled DTP project 
    European Year of Cultural
    Heritage 2018

DANUrB - a regional network building through tourism and education to strengthen the “Danube” cultural identity and solidarity. Cultural network aims to strengthen the Danube regional cultural identity and to create a common brand by fostering transnational cultural ties between the settlements along the Danube, and by exploring the unused or hidden cultural and social capital resources for a better economic and cultural return.

The main goal of the project is to create a comprehensive spatio-cultural network, a “Danube Сultural Promenade” connecting all communities along the river, unifying these into one tourism destination brand, offering thematic routes and developing possibilities that can increase the number of visitors and can prolong their stay in the region. Project partners – relevant universities, research and development centres, regional municipalities, cultural NGOs, tourism boards and professional market based agencies - will create a network and common platform to work along a sustainable cultural and tourism strategy, proving that a common Danube urban brand can bring social and economic benefits at once. Very important in this process is that international knowledge and practice will be implemented in local conditions. The closest cooperation with communities and regional stakeholders from each 7 Danube countries, creation of common strategy based on individual approach and site specific, can guaranty durability of the project results expressed in sustainable maintenance of Danube Cultural Promenade by local neighbours with economic independency on basis of boosted development of tourism and cultural industry.

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DANube Urban Brand
Start date
End date
Budget in Euro
Overall: 2703844
ERDF Contribution: 2176798,14
IPA Contribution: 121469,25
ENI Contribution: 0
Call number
Call 1
Environment and culture responsible Danube region
Specific objective
Foster sustainable use of natural and cultural heritage and resources

Project Partners

Name Type Email Country
Budapest University of Technology and Economics Lead partner kadarb@urb.bme.hu Hungary
Slovak University of Technology in Bratislava ERDF partner lubica.vitkova@stuba.sk Slovakia
Vienna University of Technology ERDF partner andreas.voigt@tuwien.ac.at Austria
OIKODROM - the Vienna Institute for Urban Sustainability ERDF partner michael.anranter@oikodrom.org Austria
Center for Heritage Interpretation ERDF partner mborisova@bitex.com Bulgaria
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Project News

  • DANUrB - Workshop "Heritage Tour" in Krems 2019
    - 15-02-2019
    Workshop "Heritage Tour" in Krems 2019

    On January, 24th the Centre of Architectural Heritage and Infrastructure of Danube University Krems (Austria) together with the Center for Heritage Interpretation (Bulgaria) have held a creative workshop ‘Heritage Tour’. The workshop took place...

    - 21-12-2018

    On December 13, 2018, the DANUrB project partner National Institute of Research Development in Tourism (INCDT) organized a meeting with local stakeholders at the Cultural House in Calafat in order to identify the main issues within the local...

  • DANUrB - Szigetzug area – regional strategy building workshop in Ráckeve 13.11.2018
    - 18-12-2018
    Szigetzug area – regional strategy building workshop in Ráckeve 13.11.2018

    As part of DANUrB spatial studies work package, a workshop  was organised by Pest County DANUrB team and held in Ráckeve with participation of experts and local stakeholders. Based on previous research and in-depth interviews a heritage shortlist...

  • DANUrB - DANUrB project was presented at the Policy Dialogue meeting in Zagreb, September 26, 2018
    - 23-11-2018
    DANUrB project was presented at the Policy Dialogue meeting in Zagreb, September 26, 2018

    The DANUrB project was introduced at the international Policy Dialogue meeting and workshop - "Competitiveness and Innovation for Long-term Transnational Cooperation in the Danube Region in the Field of Bio-Economy" – that was organized in the...

  • DANUrB - Danube Days festival in Esztergom, Štúrovo, Ráckeve and Szigetbecse, June 29 – July 1, 2018
    - 21-11-2018
    Danube Days festival in Esztergom, Štúrovo, Ráckeve and Szigetbecse, June 29 – July 1, 2018

    After last year’s success, the Danube Days were organized again this year between June 29th and July 1st in Štúrovo, Esztergom, and this time also in Ráckeve and Szigetbecse on the Csepel Island, south of Budapest. The festival was jointly...

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Programme co-funded by European Union funds (ERDF, IPA, ENI)