DANUrB DANube Urban Brand

    Labelled DTP project 
    European Year of Cultural
    Heritage 2018

DANUrB - a regional network building through tourism and education to strengthen the “Danube” cultural identity and solidarity. Cultural network aims to strengthen the Danube regional cultural identity and to create a common brand by fostering transnational cultural ties between the settlements along the Danube, and by exploring the unused or hidden cultural and social capital resources for a better economic and cultural return.

The main goal of the project is to create a comprehensive spatio-cultural network, a “Danube –°ultural Promenade” connecting all communities along the river, unifying these into one tourism destination brand, offering thematic routes and developing possibilities that can increase the number of visitors and can prolong their stay in the region. Project partners – relevant universities, research and development centres, regional municipalities, cultural NGOs, tourism boards and professional market based agencies - will create a network and common platform to work along a sustainable cultural and tourism strategy, proving that a common Danube urban brand can bring social and economic benefits at once. Very important in this process is that international knowledge and practice will be implemented in local conditions. The closest cooperation with communities and regional stakeholders from each 7 Danube countries, creation of common strategy based on individual approach and site specific, can guaranty durability of the project results expressed in sustainable maintenance of Danube Cultural Promenade by local neighbours with economic independency on basis of boosted development of tourism and cultural industry.

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DANube Urban Brand
Start date
End date
Budget in Euro
Overall: 2703844
ERDF Contribution: 2176798,14
IPA Contribution: 121469,25
ENI Contribution: 0
Call number
Call 1
Environment and culture responsible Danube region
Specific objective
Foster sustainable use of natural and cultural heritage and resources

Project Partners

Name Type Email Country
Budapest University of Technology and Economics Lead partner kadarb@urb.bme.hu Hungary
Slovak University of Technology in Bratislava ERDF partner lubica.vitkova@stuba.sk Slovakia
Vienna University of Technology ERDF partner andreas.voigt@tuwien.ac.at Austria
OIKODROM - the Vienna Institute for Urban Sustainability ERDF partner michael.anranter@oikodrom.org Austria
Center for Heritage Interpretation ERDF partner mborisova@bitex.com Bulgaria
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Project News

    - 22-12-2017

    2018 will be the European Year of Cultural Heritage (EYCH 2018). The overall objective of  the European Year of Cultural Heritage is to encourage the sharing and appreciation of Europe's cultural heritage, to raise awareness of our common history...

  • DANUrB - DANUrB goes China
    - 05-12-2017

    Following the invitation of Prof. Lv Hongyi (University of Zhengzhou) OIKODROM researcher Dr. Heidi Dumreicher and Michael Anranter, MA presented DANUrB to distinguished Chinese representatives and research experts attending the 2017 Canal and...

    - 05-12-2017

    Ion Mincu University of Architecture and Urbanism Student Workshop within the DANUrB project "The Different DANUBE" Urban - Regional and Landscape Planning at Giurgiu-Ruse cross-border territory Thematic research on Danube's cultural...

  • DANUrB - The Golubac Workshop_15th-17th October, Serbia
    - 31-10-2017

    The main autumn event of the DANUrB project, which took place from the 15th to 17th October 2017, was framed by the picturesque landscape of the small town Golubac in Serbia. Located on the right bank of the Danube, where the river seems...

  • DANUrB - DOCONF_2017 - Facing Post-War Urban Heritage in Central and Eastern Europe
    - 19-09-2017

    Throughout Europe, current urban challenges are posed by large-scale ensembles of modernity as a result of post-war development on both sides of the Iron Curtain. The urb/doconf 2017 is the second in a series of a doctoral/postdoctoral...

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Programme co-funded by European Union funds (ERDF, IPA, ENI)