ART NOUVEAU Sustainable protection and promotion of Art Nouveau heritage in the Danube Region

ART NOUVEAU Labelled DTP project for the European Year of Cultural Heritage 2018


Throughout the Danube region, Art Nouveau is a defining feature of many urban landscapes. Art Nouveau movement in this area mainly stemmed from the Viennese Secession, prevalent and influential in urban planning and architecture at the end of 19th – beginning of 20th century. Secession monuments are generally revered as jewels of architecture, craftsmanship and art. Yet, their potential for becoming sites of vibrant communal life, as well as tourist attractions is often left unexplored and unrealized.
As Art Nouveau is present in urban setting in many countries, it possesses cohesive force for connecting them. The partnership of 10 partner organizations from 7 countries in the Danube region recognized this potential. Responding to the needs for sustainable and harmonized protection, revitalization and promotion of Art Nouveau, this partnership devised a series of interconnected cross-sectoral activities covering the full cycle of its protection and revival.
Museums and institutes for protection of monuments will undertake scientific research of roots and forms of expression of Art Nouveau, enhance its physical conservation and ensure its preservation in a digital form. Urban planning institute and municipalities will elaborate fact-based policy recommendations for protection and rehabilitation of Art Nouveau as well as its successful functional and aesthetic integration into urban setting. Complemented by carefully devised promotional activities and campaigns on local, regional and (inter)national level, such combination of activities will ensure sustainable management and revival of Art Nouveau heritage. As a result, its values and monuments will be revered and cherished by inhabitants, tourists and future generations instead of being lost to them as relicts of the past. Apart from its immediate and palpable results, this project will ultimately achieve an invaluable one: harnessing cohesive potential of the Art Nouveau cultural heritage in Danube region.

Sustainable protection and promotion of Art Nouveau heritage in the Danube Region
Start date
End date
Budget in Euro
Overall: 1649559
ERDF Contribution: 1206795,15
IPA Contribution: 195330
ENI Contribution: 0
Call number
Call 1
Environment and culture responsible Danube region
Specific objective
Foster sustainable use of natural and cultural heritage and resources

Project Partners

Name Type Email Country
Oradea Municipality Lead partner Romania
Museum of Applied Arts ERDF partner Hungary
Urban Planning Institute of the Republic of Slovenia ERDF partner Slovenia
MAK - Austrian Museum of Applied Arts / Contemporary Art ERDF partner Austria
Museum of Arts and Crafts ERDF partner Croatia
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Project News

  • ART NOUVEAU - Closing event of Art Nouveau project organized in Oradea
    - 08-12-2019
    Closing event of Art Nouveau project organized in Oradea

    In the beautiful ZION Synagogue Oradea, recently renovated Art Nouveau building, Municipality of Oradea welcomed esteemed guests thus promoting and honouring the achievements of the Art Nouveau project. The closing event of the project was a...

  • ART NOUVEAU - Read about recent Art Nouveau restoration projects in our dedicated study
    - 08-12-2019

    The publication Restoring Art Nouveau: Architectural Decoration in the Danube Region aims to contribute important information to the growing body of knowledge of Art Nouveau architecture in the Danube region. This 120-page volume is a culmination...

  • ART NOUVEAU - Discover Art Nouveau heritage by using our dedicated mobile app
    - 08-12-2019

    Standing in front of an amazing Art Nouveau building, have you ever wondered about its creator, first owner, original purpose? If it had a long and turbulent history? How it looks inside? Answers to these questions are in your smart phone – a few...

  • ART NOUVEAU - Explore the fascinating Art Nouveau heritage in the Danube region by using our digital repository
    - 08-12-2019

    Art Nouveau digital repository is specially dedicated website open to the general public, art historians, architects, researchers, enthusiasts and admirers of Art Nouveau. The repository is one of the most comprehensive digital databases...

  • ART NOUVEAU - Learn more about Art Nouveau in the Danube region by watching our presentation film!
    - 08-12-2019

    The promotional film Art Nouveau Without Borders is a 55-minute journey through the Danube Region, with spectacular aerial images of Art Nouveau buildings and close-ups of most remarkable details and decorations. The story of Art Nouveau in the...

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Programme co-funded by European Union funds (ERDF, IPA, ENI)