Amazing AoE Responsible Green Destination Amazon of Europe

UNESCO Transboundary Biosphere Reserve Mura Drava Danube (TBR MDD) is connecting 12 protected areas and uniting 5 countries along 3 rivers into first world pentalateral biosphere reserve. The area known as Amazon of Europe (AoE) represents the largest and most preserved free-flowing river system in Central Europe. Pristine natural beauty, endangered habitats and diverse cultural traditions have enormous potential for sustainable tourism, while underdeveloped border regions face lack of capacities, unemployment and emigration.

DTP project AoE Bike Trail is the first development project in TBR MDD, connecting key stakeholders into one linear biking product. The results (network, booking system, valorisation programme) will be substantially upgraded with this project into truly responsible destination AoE, by developing much-needed joint strategies, IT solutions and learning interactions at significantly broader destination level.

Project aim is to enhance sustainable economic growth and tourism development based on distinctive natural and cultural heritage, which will result in collaboration network of key actors and enabling environment for high-quality tourism, responding to limited resources of ecosystems.

AoE destination will be a joint and integrated solution for sustainable tourism, including:
- Green Destination Tourism Impact Model, combining social and technological innovation;
- joint strategy and management model for the destination,
- joint flagship tourism products connecting top experiences along the rivers: River Trail, Hiking Trails, AoE Experiences,
- model validation in 2 transnational pilot areas and training stakeholders for responsible green destination.

Amazing AoE will bring sustainable development opportunities for managing diversity of natural and cultural heritage and resources in AoE from local to transnational level, while enabling unique experiences for international visitors.
Responsible Green Destination Amazon of Europe
Start date
01-07-2020
End date
31-12-2022
Budget in Euro
Overall: 2411290
ERDF Contribution: 1865750
IPA Contribution: 183846.5
ENI Contribution: 0
Call number
Call 3
Priority
Environment and culture responsible Danube region
Specific objective
Foster sustainable use of natural and cultural heritage and resources

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Project Partners

Name Type Email Country
Iskriva, institute for development of local potentials Lead partner anja.krajnik@iskriva.net Slovenia
Arctur Ltd. ERDF partner hrvoje.ratkajec@arctur.si Slovenia
Municipality of Velika Polana ERDF partner obcina@velika-polana.si Slovenia
West Pannon Regional and Economic Development Public Nonprofit Ltd. ERDF partner mate.deak@westpannon.hu Hungary
CROST Regional Development Nonprofit Ltd. ERDF partner crost@crost.hu Hungary
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Programme co-funded by European Union funds (ERDF, IPA, ENI)